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Original Issue


The people who write, edit and research stories, design layouts and take photographs each week, all under the direction of the managing editor, are but half of the team responsible for putting out SPORTS ILLUSTRATED. The other half is the "business" side, responsible for everything from selling advertising space to keeping tabs on manufacturing and production, marketing, promotion and circulation.

As publisher for the past 2½ years, I have had the pleasure of overseeing the business side. During that time SI became a full-color magazine with later deadlines, which I believe has greatly enhanced our appearance and timeliness, and the magazine has also reached new plateaus in circulation and profitability. Our special football and college basketball issues have taken on greater importance, and I'm particularly proud of our 534-page preview of the 1984 L.A. Olympics, the largest single magazine ever published by Time Inc.

Now I'm leaving to become one of two new Magazine Group publishers at Time Inc. In that capacity I will supervise the publishing operations of not just SI but also PEOPLE, LIFE and DISCOVER, reporting to Kelso Sutton, the president and chief executive officer of the Magazine Group.

I couldn't be happier that my successor as publisher of SI is Donald J. Barr. Born and raised in Chicago, Barr attended Notre Dame, where he was on the varsity basketball team. One of his teammates was Paul Hornung, somewhat better known as a Heisman Trophy winner and star halfback for Vince Lombardi's Green Bay Packers. "Paul was a good basketball player," Don says. "I wasn't."

After graduating in 1957, Don joined Time Inc. and held various posts in corporate manufacturing and distribution, including four years in Paris as European director of production. He later was named general manager of TIME, and in 1976 he came to SI as associate publisher. During the last five years he also served as SI's advertising sales director and led this magazine to record levels in pages and revenues. No wonder his golf handicap went from four to eight. That's a lot of selling.

I'm looking forward to my new job, much as I regret leaving the day-to-day operation of SI. My going is made easier by the knowledge that Barr is an extremely capable and personable man who will help keep SI front and center.