The dark side is always there, and we knew that even as we were shocked by the grotesque revelations coming out of Penn State. But we also knew that everything that is good about sports stays with us long after the stands are empty, the stories written. That is our truest sports legacy, and it is especially important when we need to shine a light into the darkness (page 40).
That legacy is the fundamental reason that together with HBO, Endgame Entertainment and Playground Entertainment, SI is launching a television series exploring how sports have shaped the American character. It's called Sport in America: Our Defining Stories and will premiere on HBO in 2013. It's not so much about scores and stats as it is about stories—our stories, how we tell each other who we are by talking sports. It's a show about sharing memories of events large and small, some well-known, others largely forgotten. Ask yourself: What was the greatest sports moment you ever saw? Who was the most heroic athlete? What was the greatest comeback? The greatest rivalry? Which team had the most heart?
There are no wrong answers; and it all starts this week with an initiative to collect personal narratives about transcendent moments—not just from athletes and sports celebrities but from fans who have something to say about what those events meant to them and why they still matter. Part of the kickoff you'll be seeing is a Call to Action campaign (above) across all SI and HBO platforms and social media that will direct you to sportinamerica.com, where you'll be asked a series of questions and encouraged to record and submit videotaped sports memories that may be included in the documentary series.
HBO Sports is well-known for its ambitious filmmaking and has earned 106 Sports Emmy awards, nine Peabody awards and the Sports Emmy for Outstanding Sports Documentary in each of the past four years. Joining HBO and SI as partners in Sport in America are Endgame Entertainment's James D. Stern and Adam Del Deo, who will direct and executive produce the series with executive producer Colin Callender and his Playground Entertainment. Under the direction of Stern, its chairman and CEO, Endgame is active in both feature films (Hotel Rwanda) and theater (A Chorus Line) as well as documentaries (The Year of the Yao, about Yao Ming's first year in the NBA). Callender is the former president of HBO Films, which under his leadership, won numerous Emmys, three Oscars, top awards at the Sundance Film Festival four years in a row and the Palme D'Or at Cannes. Good partners to have.
WHAT WAS THE GREATEST SPORTS MOMENT YOU EVER SAW? WHY DID IT MATTER?
CALL TO ACTION
SPORT IN AMERICA
our defining stories
TELL US YOUR STORY
To contribute go to: sportinamerica.com
Or e-mail: firstname.lastname@example.org