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CASH. COMPETITION.

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THE TWO ARE SO INTERTWINED THAT THE FINANCIAL SIDE OF OUR GAMES IS OFTEN TREATED LIKE JUST ANOTHER GAME ITSELF. WHO MAKES THE MOST? WHO SELLS THE MOST GEAR? WHOSE BROADCAST RIGHTS ARE BIGGEST? BUT THERE'S MORE NUANCE IN THE INTERSECTION OF SPORTS AND MONEY. THAT CROSSOVER DRIVES WHAT WE SEE ON THE FIELD OR COURT—AND WHAT ATHLETES DO AWAY FROM THE ARENA—IN UNEXPECTED WAYS.