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Skiers at Aspen, Colorado are more colorful this winter than ever before

Only a few seasons ago, a colorfully dressed skier could be only one of two things: a snow bunny who didn't know any better or a professional good enough to get away with anything. The dictum for several million middle-of-the-track U.S. skiers was black, gray or navy blue, both in pants and parkas. The cut was the thing.

This winter at Aspen, Colo., a serious ski town if there ever was one, there is a new spark to parkas. The traditional black nylon or processed cotton has been brightened in various ways—with multicolored stripes in sunbursts; with plaids and embroidery. For ski pants, however, black and gray are still the most popular colors. Even in Europe, where the most colorful of ski clothes originate, colored pants are not bought but earned.

Other innovations at Aspen: hoods or knitted helmets, worn instead of the traditional fast caps; ski knickers, worn with thick waterproof socks by some of the Ski Patrol members.

Honeymooners Mary and Ray Farley of Racine, Wis. wait for the lift at Aspen. Mary's black cotton parka is embroidered with edelweiss and came from Interlaken, Switzerland. She knitted Ray's handsome black and white figured sweater herself.

Mrs. Ernest Gann chats with Jack Hoist at the Sun Deck, Aspen's favorite lunching place, atop Ajax mountain. Her striped parka has straight lines, features a flattering notched hood. Mr. Hoist wears a beanie for extra warmth under the hood of his parka.

Honey Pfeifer, wife of Friedl Pfeifer, codirector of the Aspen ski school, wears a sunray-striped parka from Alli's of Aspen for a sunny Sunday ski. Her good-luck piece, a St. Bernard medal which she won't ski without, dangles from her belt buckle.

University of Wisconsin Coed Mary Ann Barry heads for the chair lift in a plaid hooded poplin parka, cut on the bias and lined with nylon. Her belt features ski-pole base as center emblem.