Although it may look like a scene out of Kismet, the extravaganza above is actually a first look at what the American man at play will be wearing this summer. On a wave of color (firecracker red and temple gold), the Far East has swept over the men's sportswear scene. Indian madras, the bright hand-woven cotton plaid long popular with English colonials and winter resorters, is now available in almost every sportswear item a man looks for when the temperature climbs. Long thought of as a luxury fabric, it will hit its greatest volume this summer. Other aspects of this Far Eastern look are just as exotic: Oriental Paisley and Japanese fish prints appear in mandarin-collar shirts and in beach jackets designed like Japanese hopi coats.
The Far East look, as developed by such designers as Around-the-world Traveler William Doniger of McGregor Sportswear, was introduced by the 200 exhibiting manufacturers at the National Association of Men's Sportswear Buyers show at New York's Waldorf-Astoria (above). If the public responds as readily as the 1,500 buyers who came to the show to stock their stores with merchandise, East will give West its most colorful sportswear year so far.
BRILLIANT TABLEAU IN THE GRAND BALLROOM OF THE WALDORF-ASTORIA IS THE FINALE OF MOST ELABORATE MEN'S FASHION SHOW EVER GIVEN THE—$50,000 PRODUCTION, COMPLETE WITH AUTHENTIC ORIENTAL COSTUMES, THAT LAUNCHED THE FAR EAST LOOK IN AMERICAN SPORTSWEAR