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COLLEGE FOOTBALL 1968

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Happiness is the belief that your team has a chance. You can't buy that axiom on a button yet but if you could a million might be worn with good reason this fall by the ardent followers of college football. As the mid-September kickoff nears, coaches everywhere are displaying a most uncoachly attitude: optimism. "Last year the team was building," goes the refrain, "but this year, baby, we've got it." And in New Haven, Lafayette, Columbus, Lawrence, Austin, Corvallis and a dozen other Americana towns the wondrous notion takes hold: "This year we've got it." It is in such a season that the emotional impact of football reaches its zenith. How high is the appeal? Nothing shows it better than the sport's historic rivalries-the ones portrayed on the following pages—all games that have proved happiness is also beating a traditional foe.

USC-UCLA's golden feud reflects 40 years of Los Angeles glitter, but Texas-Oklahoma has the lean, dry taste of Dust Bowl survival.

Army vs. Navy is brass, plus red, white and blue, while Michigan-Minnesota's Brown Jug fight is a Midwestern pioneer struggle.

Of all football's manifold traditions, none can outrank The Harvards vs. The Yales in The Game.

SIX ILLUSTRATIONS

THOMAS B. ALLEN