Contents

Now on to the Super Bowl

10 Led by its defense, Baltimore wins the NFL championship
16 The AFL title goes to Joe Namath and his New York Jets

20 Bittersweet Dregs in the Cup
A long-awaited U.S. triumph was slightly soured by the archaic attitudes that still cripple tennis

22 A Marriage That Was Doomed
Owner Dan Reeves's dismissal of Ram Coach George Allen was based on long-simmering antagonisms

24 The Two Faces of the Rubber Man
UCLA's Wooden is gently tough and meekly murderous but his basketball teams are simple enough. They win

28 Afloat in the Off Season
The London Boat Show is best of all at filling that dull, gray gap between hauling and launching

34 The Greek vs. the Hideous Hog
A British bridge writer satirizes the odd types found around card tables the world over

44 Sis-Boom-Bah Goes Hip
College cheerleaders are putting soul and sex into the startling sounds of contemporary rooting

The departments

5 Scorecard
38 Horse Racing
40 Basketball
42 Hockey
57 Basketball's Week
58 For the Record
59 19th Hole

Credits on page 58

Cover photograph by Herb Scharfman

PHOTO

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ILLUSTRATION

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Next week

The Bowl Games unfold in a special report headed by Dan Jenkins' account of the Ohio State-USC fight for No. 1. Included are paintings of key action in color by Bernard Fuchs.

Sybaritic Puerto Rico is suddenly in with the winter fun crowd, and Robert H. Boyle reports on a new pleasure dome, El Conquistador. Ernst Haas photographs resort fashions.

Orienteering is a very simple sport—if one has an engineer's mind, a bull's stamina and the instinct of a homing pigeon. Unfortunately, Clive Gammon is not so endowed.