Contents

10 Say It's So, Joe
For days Joe Namath boasted how his Jets would crush the Colts in the Super Bowl, and then they did just that

16 Old Charlie Jolts the New Tour
Pro golf gets off to a stimulating start as Charlie Sifford takes the first big bite from a $6 million pie

18 Open Season on Bobby Hull
Chicago's broken-jawed superstar is enduring heavy punishment in his finest year

20 A Roughhouse in the Big Ten
Any of eight teams could win the conference title but a good bet is Illinois, despite its NCAA probation

24 The Nukes Are in Hot Water
Conservationists are clamoring for a halt to the thermal pollution caused by nuclear power plants

44 Warts, Love and Dreams in Buffalo
Drab but defiant, Buffalo mounts a new fight for the major league sports status long denied it

The departments

7 Scorecard
33 People
36 Golf
38 Hockey
57 For the Record
58 Basketball's Week
60 19th Hole

Credits on page 57

Cover photograph by Walter Iooss Jr.

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ILLUSTRATION

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Next week

Hairiest Downhill race in the world is Kitzbühel's famed Hahnenkamm. Bob Ottum tells of Austrian veteran Karl Schranz's big push to make the fans forget Jean-Claude Killy.

A Giant Dilemma faces the Los Angeles Lakers in the feud between Wilt Chamberlain and Coach Butch van Breda Kolff. A battle report from the trenches of professional basketball.

A Fan Crisis in pro football? It seems absurd, but in Frank Deford's fictional world of the not-too-distant future that's what happens. Happily, the commissioner finds a solution.