Contents

36 Power Game in The City
Now that Jerry Lucas has joined San Francisco's front line, the Warriors are basketball's top rebounders

40 Missouri Waltzes to Victory
After spotting Oklahoma a lead, the Tigers roar back to win 44-10 and take a firm grip on the Big Eight title

42 The Trades Becalm Skinny Jack
The ill winds blew good for Jack Nicklaus, but only for the first two rounds of the Hawaiian Open

44 Big Four for the Summit
With the NFL season more than half over, the Rams, Vikings, Cowboys and Browns seem to have playoff berths

50 Master of Those Mad Racers
In his "retirement" years Don Aronow has conquered ocean powerboat racing with an irresistible drive

58 The Country Is a Castle
And the new season's ski action will center on Italy, in a high mountain kingdom called Val Gardena

110 Hot Pitchmen in the Selling Game
Tom Seaver cries, Joe Namath shaves and the athletic life is enriched as the sports hero turns adman

The departments

15 Scorecard
74 College Football
84 People
87 Hunting
92 Hockey
100 Bridge
104 Games
123 For the Record
124 19th Hole

Cover photograph by Ernst Haas

Credits on page 123

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Next week

Unbeaten Ohio State, perhaps the best college football team in history, is faced with its toughest test of the year in Mike Phipps and Purdue. Dan Jenkins reports the struggle.

The French are coming to take the America's Cup from us. Fat chance? Carleton Mitchell cuts through a veil of official secrecy to reveal a formidable challenge.

Sweety Cakes is the nickname of Lenny Wilkens, coach of Seattle's Sonics, and he does have a mild disposition. But make no mistake—he is very much in command of his team.