Publish date:

January 19, 1970 Table Of Contents

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Super Bowl

Wham, Bam, Stram!

In the Super Bowl the ingenious boss of the Kansas City Chiefs aimed a devastating machine at Minnesota, and Engineer Len Dawson used it to outhit, outmaneuver and eventually destroy the Vikings

By Tex Maule

BONNY YEAR FOR BUFFALO BOB

Little St. Bonaventure has big Bob Lanier. He may be worth a million to the pros, but right now he is the solidly based (shoe size 19) star of an undefeated team that is reaching for the NCAA title

By William F. Reed

L.A. Open

ANOTHER OPENING, ANOTHER TOUR

In Los Angeles, Billy Casper wins the first tournament of the 70s, and the PGA sets off into what everyone hopes is a brave new era

By Dan Jenkins

Part 4: Television And Sport

TOWERING BABBLE AND (SOB) HEIDI

What goes on behind its crane and camera, mike and monitor, switch and socket as television brings Super Spectator his electronic sport, and sometimes a little Swiss girl, too

By William Johnson

ODE ON A GRECIAN URGE

My Kahlahnah Baby

MY BABY IS CALLED THE KAHLAHNAH KOOGAHS

History's first regional franchise-which means that it plays a regular schedule in several 'home' cities-sprang from the brow of a Sports Illustrated writer two years ago. Its success may change the map of pro sport

By Frank Deford

People

PEOPLE

College Basketball

An ex-doughboy who can shoot with the best

Ralph Simpson is a gifted sophomore on an otherwise mediocre Michigan State team. He lives basketball and, scoring 30 points a game, he probably is the best rookie in the country today

By Joe Jares

THE WEEK

By Peter Carry

Hunting

Pavlov's ducks fly to a last supper

By Robert F. Jones

The Stars

SQUINTING AT THE STARS OF SPORT

It's sometimes hard to see out there, but the fans and fanciers of astrology are convinced that a look into the void will help before the game begins

By Jeannette Bruce

For The Record

A roundup of the sports information of the week

19th Hole: The Readers Take Over

19TH HOLE: THE READERS TAKE OVER

Departments

LETTER FROM THE PUBLISHER

By J. Richard Munro

SCORECARD

CREDITS

FACES IN THE CROWD