Contents

12 The Name Is the Name of the Game
Here comes skiing, richer than ever. Here come the manufacturers with money. And here comes the collision

18 Pussycat on a Quick Cold Rink
Newcomer Leah Poulos was a surprise medalist for the U.S. in the ladies world speed skating championship

20 Small Change, Big Bucks
Lew Alcindor has made Milwaukee a winner on the court and at the gate, and his influence pervades the sport

26 Swimming Isn't Everything, Winning Is
This is the credo his father instilled in Mark Spitz but the world's best swimmer now makes his own philosophy

30 The Hooves That Rock the Cradle
Photographed in color on the farms where they produce top-class runners are the best of U.S. broodmares

36 The Ghost Patrol of Golf
Every Monday morning on the professional golf tour the qualifiers turn out for a round of quiet desperation

60 The Lady Was a Killer
Four sailors' nightmare experience gives the bare statistics of Hurricane Camille a fearful immediacy

The departments

7 TV Talk
8 Scorecard
42 People
47 College Basketball
52 Track & Field
56 Horse Racing
58 Squash
71 For the Record
72 19th Hole

Credits on page 71

Cover photograph by Neil Leifer

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ILLUSTRATION

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Next week

Potshot time is back and everyone, as usual, is gunning for UCLA. Joe Jares previews the NCAA tournament and predicts hard days ahead for the Bruins in their fight for life.

The snarl of the snowmobile is heard throughout the land, and with it comes a growing need for some common sense, says Editor Jack Olsen, who snowmobiles—and knows.

Great wealth has been used wisely by Paul Mellon, collector of sporting art and rare books, a fine horseman himself and owner of Horse of the Year Arts and Letters.