A roundup of the week Jan. 23-29

COLLEGE BASKETBALL—In winning its 16th game of the season, UCLA snapped the NCAA record for consecutive victories by defeating Notre Dame 82-63 for its 61st straight (page 72).

PRO BASKETBALL—NBA: Just before the Knicks and Celtics began their battle for first place in the Atlantic Division (page 16), some of them were teammates for a night as the East outscored the West 104-84 in the 23rd annual All-Star Game at Chicago. Led by the game's Most Valuable Player, Dave Cowens of the Celtics, the East had a height disadvantage but compensated by outhustling its opponent. Cowens scored 15 points and pulled down 13 rebounds. Crowd-pleaser Nate Archibald paced a lackluster West offense with 17 points and five assists. John Block, one of the East All-Stars, was traded just two days after appearing in the game. New Coach Kevin Loughery of the Philadelphia 76ers sent Block to Kansas City-Omaha for Tom Van Arsdale and a third-round draft pick. Loughery, who seeks a faster team, also acquired Jeff Halliburton from Atlanta for a third-round draft selection. Because of the All-Star break it was status quo in the divisional races. Baltimore defeated Buffalo 115-87 to retain its lead over Atlanta in the Central Division. The Hawks were a 129-126 victor over the Kings despite a 52-point game by Archibald, still the scoring and assist leader. In the Midwest, Milwaukee led Chicago, and the Lakers held their edge over Golden State in the Pacific Division.

ABA: First-place Carolina visited Kentucky and the Colonels won 111-103 to make the difference between the top two teams in the East Division three games. Earlier in the week the Cougars cooled red-hot Indiana, stopping its seven-game winning streak. The issue was never in doubt as Coach Larry Brown's pressing defense helped the Cougars jump to a 20-2 lead en route to a 114-108 triumph. "I think that's as good as we have ever played," Brown said. Utah, the West Division leader, opened a 5½-game lead on Indiana.

BOWLING—JAY ROBINSON of Los Angeles rallied for a 193-182 victory over Gus Lampo for a $6,000 win in the $50,000 Denver Open.

BOXING—Challenger GEORGE FOREMAN won the world heavyweight championship with a technical knockout over Joe Frazier at 1:35 of the second round in Kingston, Jamaica (page 20).

FIGURE SKATING—Finishing first in all three phases and receiving first-place votes from all seven judges, GORDON McKELLEN JR. of Lake Placid, N.Y. won the National Senior Men's title at the U.S. championships at Bloomington, Minn. JANET LYNN captured her fifth straight Senior Women's crown.

GOLF—JACK NICKLAUS sank a 12-foot birdie putt on the first hole of a sudden-death playoff to defeat Orville Moody and Raymond Floyd for the $36,000 top prize in the Crosby National Pro-Amateur tournament at Pebble Beach, Calif.

For the sixth time, SAM SNEAD, 60, won the Seniors Golf tournament as he carded a 72-hole total 268 for a 15-stroke victory at Palm Beach Gardens, Fla.

HARNESS RACING—Sweden's DART HANOVER, a 37-to-1 choice, won the $160,000 Prix d'Amerique, Europe's richest trotting race, by less than a length over Tony M. of France. Favored Une de Mai was fourth as the 8-year-old winner covered the 1‚Öù miles in 3:21.10.

HOCKEY—NHL: Montreal and the New York Rangers extended unbeaten streaks; but Boston continued its slide, losing its fifth game in six decisions. The Bruins took a 2-0 lead against the Black Hawks, but Chicago's Cliff Koroll put in his own rebound to break a 2-2 tie in the final period, the Hawks winning 4-2. First-place Montreal extended its East Division lead to seven points by beating Toronto 4-2 as Pete and Frank Mahovlich each netted a goal. It was the 13th game without a loss for the Canadiens. New York increased its unbeaten string to nine games with a 6-3 win at Detroit. After 20 seasons, 822 games for three teams and two Vezina trophies, Gump Worsley, 43, retired as a goalie for the Minnesota North Stars. Worsley yielded four first-period goals against Philadelphia and asked to be removed from his final game, saying, "It's not fun anymore." Chicago led the North Stars by seven points.

WHA: Quebec picked on New England 3-1 to end its five-game winless slump and create a first-place tie in the East Division with Cleveland, which defeated Chicago 2-1. Dick Pumple's goal at 10:22 of the final period gave the Crusaders their margin of victory. Pumple fired a rebound past Cougar Goalie Jim McLeod. Winnipeg continued to lead the West Division by five points over Houston.

MOTOR SPORTS—France's JEAN-CLAUDE ANDRUET and co-driver MICHELE PETIT led Alpine Renaults to a 1-2-3 sweep in the 42nd Monte Carlo Rally, finishing 26 seconds ahead of Ove Andersson of Sweden and Jean Todt of France.

SKIING—ROLAND COLLOMBIN of Switzerland won the Hahnenkamm race at Kitzb√ºhel, Austria for his fourth victory of the season, clinching the World Cup downhill trophy. His winning time was 2:23.32.

Marilyn Cochran recorded the year's first World Cup victory for the U.S. by winning the Kandahar slalom at Chamonix, France with an overall time of 90.14 seconds.

Spider Sabich moved into first place in the Benson & Hedges Grand Prix standings with 132 points as he won the slalom and was second in the giant slalom at Blue Mountain, Ontario.

TENNIS—Unseeded COLIN DIBLEY of Australia defeated Stan Smith 6-3, 7-6 for the $10,000 first prize in the $50,000 WCT tournament at Rancho La Costa, Calif.

Another unseeded player, New Zealand's BRIAN FAIRLIE, beat Mark Cox of Britain 2-6, 6-2, 6-2, 7-6 for the $8,400 top prize in a $50,000 WCT tournament at Royal Albert Hall in London.

TRACK & FIELD—As he predicted and all but promised, STEVE SMITH of the Pacific Coast Track Club broke his own world indoor pole-vault record with a leap of 18'¼" at the 66th Millrose Games in Madison Square Garden.

For the second week, AL FEUERBACH of the Pacific Coast Track Club set a world indoor record in the shot with a put of 69'5¾". Feuerbach's performance was in the Portland Invitational meet in which STEVE PREFONTAINE established an American indoor record by running the two-mile in 8:24.61.

MILEPOSTS—ELECTED: To baseball's Hall of Fame, WARREN SPAHN, who won 20 or more games in 13 seasons, pitched no-hitters when he was 39 and 40 and whose 363 career victories are the most by any lefthander. First Baseman GEORGE KELLY, Pitcher MICKEY WELCH and Umpire BILLY EVANS also were named in a vote by the 12-man Veterans' Committee.

FIRED: As head coach of the Los Angeles Rams, TOMMY PROTHRO, with three years remaining on a five-year contract. Chuck Knox, offensive line coach at Detroit, was named as replacement.

FIRED: After 51 games as coach of the Philadelphia 76ers, ROY RUBIN, who had won just four. Kevin Loughery, 32, was named player-coach for this season and the next two years.

HIRED: As head football coach and general manager of the New England Patriots, CHUCK FAIRBANKS, who coached the University of Oklahoma the last six seasons. Fairbanks will receive a reported $1 million over five years.

HIRED: DON McCAFFERTY, former coach of the Baltimore Colts, as head coach of the Detroit Lions.

HIRED: As head football coach at San Jose State, DARRYL ROGERS, who had a seven-year 43-32-1 record at Fresno State.

HIRED: As head football coach at Louisville, T.W. ALLEY, who was offensive line coach.

HIRED: CLAUDE GILBERT, as head football coach at San Diego State after six years as an assistant there.

TRADED: Defensive End COY BACON and Running Back BOB THOMAS by the Los Angeles Rams for Quarterback JOHN HADL of the San Diego Chargers. In a second deal, for an eighth-round draft pick, Running Back TOM MATTE came to San Diego after 12 seasons with the Baltimore Colts.

DIED: Former athletic director at Indiana University, PAUL J. (Pooch) HARRELL, 65; after a long illness; in Bloomington, Ind.