July 17, 1978 Table Of Contents

Author:
SI Staff

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Wimbledon

TOONDER WIMBLEDON'S STORM

Lightning struck for the third time as Bjorn Borg stunned Jimmy Connors to win the All-England Championship

By Curry Kirkpatrick

MARTINA'S BIG MOMENT

By Walter Bingham

WILL RED AND BROWN HARMONIZE?

The Celtics smoothly changed hands, but the new owner and old GM have yet to shake on it

By Ron Reid

U.S.-U.S.S.R.

NOT QUITE AS HIGH, BUT A BIT MIGHTIER

Soviet high jumper Vladimir Yashchenko beat Franklin Jacobs, but the U.S. team scored a rare triumph over the U.S.S.R.

By Joe Marshall

Money

Money: The monster threatening sports

Are all those O.J.s and Dr. Js overpaid? Are the team owners headed for the poorhouse or the countinghouse? Is the faithful fan being ripped off? Should all our pro games be renamed Moneyball? The first of a three-part report on the turmoil in America's favorite pastimes probes the charges and countercharges in the debate over whether big bucks are spoiling sports

By Ray Kennedy

1 THE MISDIRECTION PLAY

By Ray Kennedy

2 THE ENCROACHMENT PENALTY

By Ray Kennedy

3 THE BIG MONEY PLAY

By Ray Kennedy

4 THE HIGH-PERCENTAGE SHOT

By Ray Kennedy

5 THE BUCK LATERAL SERIES

By Ray Kennedy

6 THE GRANDSTAND PLAY