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Original Issue


This was near Coca-Cola Olympic City, not far from the Coca-Cola
Refreshment Plaza and the World of Coca-Cola and the Coca-Cola
Official Pin Trading Center--with its tables made to look like
giant Coca-Cola bottle tops and its giant Coca-Cola bottles that
doubled as Coca-Cola coolers filled with Coca-Cola bottles. It
was farther from the Coca-Cola Cafe and the Coca-Cola store and
Coca-Cola museum. Each day Coca-Colaholics lined up at these
Coca-Colympics to enjoy an art exhibit of Coca-Cola bottles and
a video about how people around the world enjoy Coca-Cola and
enjoy 400 refreshing Coca-Cola products. It happened just after
the energetic Coca-Cola Kids had performed, but before the
imaginative Coca-Cola Players went on the exciting Coca-Cola
Olympic City stage, which is dwarfed by the giant 11-story
bright-red Coca-Cola bottle outlined against the giant 25-story
Coca-Cola world headquarters skyscraper, where many Coca-Cola
executives were undoubtedly trying to figure out who forgot to
put Coca-Cola in all the misting sprayers that cooled the
general Coca-Cola-enjoying public for the Games. She was
standing there, this middle-aged woman, looking exhausted, and
worse, knowing that they had spied her--four desperate Coca-Cola
salesmen wearing their giant Coca-Cola backpacks, yelling, "Ice
cold Coca-Colas, one dollar!" Not that she was in any immediate
danger of going Coca-Cola-less, in that she was no farther than
you could throw a Coca-Cola Official Collectible Cup away from
one of the 1,200 Coca-Cola machines in Atlanta, which were not
to be confused with the hundreds of Coca-Cola refreshment
stands. And as she stood there, realizing at last why it really
is "Always Coca-Cola," she sighed, turned to her friend, and
grumbled out of the side of her mouth, "Wouldn't you just kill
for a Pepsi?"


COLOR PHOTO:LYNN JOHNSON [Man holding girl beside giant Coca-Cola bottle]