BACKSPIN ANOTHER TAKE ON THE HEADLINES

ELS WINS JOHNNIE WALKER

Next stop: The Heineken Classic. And for those left standing,
that will conclude the libation leg of the European tour.

MICKELSON SIGNS WITH IBM

Big Blue needs a pro peddler? Nah--lefthanded CEO is tired of
taking lessons from righthanded club pros.

PGA SHOW HELD IN ORLANDO

Titanium-tungsten irons, cobalt putters, uranium ball markers.
And in your welcome packet, a copy of the periodic table of the
elements.

TAYLOR MADE EXCITED ABOUT NEW BALL DESIGN

We still prefer round, but that's just us.

THE GOLF CHANNEL UP TO 7 MILLION SUBSCRIBERS

Those lucky stiffs! They get to watch the Czech Open while the
rest of us suffer.

USGA TO TEST MODIFIED PAR-BASED EQUITABLE STROKE CONTROL PROCEDURE

Ever get the feeling they've got a lot of pointy heads in Far
Hills?

CALLAWAY DEBUTS BIGGEST BIG BERTHA

Of course we'll buy one. We may miss a mortgage payment or two

COLOR PHOTO: KRETCHMAR-IMAGE BANK [Mug of beer]