The Real-life Rocky
When Chuck Wepner pushes the OnStar button in his 2003 
Cadillac—the pearl-white DeVille with the red toreador top, 
designer hubcaps and leather seats—the concierge's voice says, 
"Yes, Champ?" Almost everyone calls him Champ: people in checkout 
lines, bank tellers, cops. CHAMP is even on the New Jersey 
license plates, with boxing gloves painted on, that were 
presented to Wepner by Governor Richard Hughes 26 years ago in a 
ceremony at the state house in Trenton. 
The honorific is only a 
mild stretch. Wepner once was the heavyweight champion of the 
NABA (North American Boxing Association), a long-forgotten 
acronym at the bottom of boxing's alphabet-soup bowl, and held 
the New Jersey state professional crown for, by his reckoning, 15 
years. Never mind that he only boxed professionally for 15 years; 
Wepner can remember the name of every man he ever fought as well 
as every stitch he ever took, but dates are sometimes as elusive 
as Muhammad Ali. He is dead certain, however, that he has been a 
liquor salesman for Allied Beverage Group for 35 years.
Wepner was working that job in early 1975 when he took a 
seven-week leave of absence to train for a title bout against 
Ali. On March 24 in suburban Cleveland, Wepner had the effrontery 
to knock down the champ in the ninth round with a right hand that 
landed under his heart. (Ali's camp claimed that Wepner was 
standing on the champ's foot at the time.) Wepner lasted into the 
15th before Ali was declared the winner by TKO, and his 
performance inspired a billion-dollar Rocky franchise for a 
fledgling writer and actor named Sylvester Stallone. Reporters 
covering the fight were given red windbreakers, which they were 
supposed to wear in anticipation of Wepner, a.k.a. the Bayonne 
Bleeder, spilling some type-O ringside.
The thing was, Wepner suffered little damage against 
Ali—"butterflies for a couple of nicks around my eyes, not even 
sewn stitches," he says—and he looked like a million bucks when 
he got home and resumed his sales job. He would go into the bar 
of a client, buy a round for the house and two for himself, then 
proclaim, "If the fight'd been in a phone booth, I'd be 
heavyweight champion of the world." Wepner has refined his patter 
over the years. Now when he climbs out of his Caddy (a traveling 
man who makes six figures working 30-hour weeks deserves a snazzy 
ride) and ambles into a joint, he gets right to the point: "I 
say, 'Listen, you buy or you die.'"
Wepner throws back his head and laughs at his joke. He knows he 
is blessed, a 64-year-old who was able to leave boxing with his 
brains and his sense of humor intact. He took an improbable fight 
against Ali and a colorful nickname, mixed them with street sense 
and loyalty to his hometown and cobbled together a wonderful 
life. There was a significant detour—he was convicted of cocaine 
possession (three ounces) in 1988 and sentenced to 10 years at 
Northern State Prison in Newark—but when people in Bayonne talk 
about his record, it is his 35-14-2 mark in the ring in the 1960s 
and '70s and not the drug rap from the '80s.
Wepner was living large after retiring from boxing, enjoying a 
bacchanal of parties, blow and women. He was 50 when he went to 
jail, caught in what he says was a setup by a snitch. When Wepner 
was released after 18 months—he spent another 20 months in a 
supervised program performing community service—he received a 
pardon of sorts, not from the governor but from the people of 
Bayonne, the working-class city of 61,000 in northern New Jersey 
where he has lived his entire life. Wepner, who says he has been 
drug-free for close to 20 years, was O.K. by them. And why not? 
He had bled in their name.
The nickname was a gift in 1969 from Rosie Rosenberg ("God rest 
his soul," Wepner says), who was sports editor of the now defunct 
Bayonne Times. Rosenberg was in the second row on June 29, 1970, 
when Wepner fought Sonny Liston at the Jersey City Armory. It was 
Liston's last bout, a 10-rounder in which the former world 
champion turned the ring into an abattoir—Wepner suffered a 
broken cheekbone and a broken nose and took 72 stitches—and the 
blood sprayed onto Rosenberg's clothes. That was always the 
problem. Wepner was a rugged fighter who could take a punch, but 
he was a walking blood-donor clinic. By his count he took 329 
stitches around his eyes. Of his 14 losses he calculates eight 
were stopped because of cuts.
Wepner thought he would get a shot at heavyweight champ George 
Foreman until Foreman lost the title to Ali in the rope-a-dope 
bout in Zaire. Then Wepner was as shocked as anyone when Ali took 
the fight with him. He learned about it late one night when his 
mother called while he was watching his favorite TV show. Wepner 
recalls this conversation: 
"Mom, I told you never to interrupt during Kojak."
"Did you see the newspaper today?"
"No."
"It's in the [New York Daily] News. You're fighting for the 
title."
Wepner drove to a nearby movie theater and bought the remaining 
copies from a newsboy outside. His picture was on the back page. 
The fight changed Wepner, made him something more than a New 
Jersey tough guy. There are just a few boxing mementos on display 
in Wepner's pin-neat condominium; the most cherished is a framed 
photo of a glistening Ali, probably taken in his early 20s, that 
the Greatest sent when Chuck married his third wife, Linda, 10 
years ago. The inscription: "To Chuck and Linda: Good luck to my 
dear friends. Love, Muhammad Ali. After me, there will never be 
another. (Get off my foot.)"
Linda is a brassy woman who joined Wepner in the liquor business 
and is every bit the salesman he is. Unlike Chuck, she rarely 
samples the product, but a few years ago she took two drinks with 
dinner. Driving home from the restaurant Chuck started teasing 
that he had thrown the Ali fight. "You gotta understand," Wepner 
says, "my wife and I, we're both ballbreakers." He kept joking 
about taking a dive until Linda snapped. She threw a straight 
right, breaking four nails and busting Chuck's upper lip.
"The Bayonne Bleeder," Wepner crows, finishing the story, "bleeds 
again."

