Dude, Where's Your Life Vest?

Freestyle rodeo kayaker Brad (Hollywood) Ludden made his name
carving his way through rippling water, but lately he has been
making waves with his carved and rippling physique. Last year
Ludden, 22, a three-time Teva Mountain Games champ from Vail,
Colo., posed wearing only a strategically placed paddle for a
charity calendar (left), and last week he flashed his six-pack
(above, center) to help raise money for Vail-based First
Descents, a kayaking camp Ludden founded in 2000 to help young
cancer patients build confidence. "If it's for charity, I'll do
anything," he says. Ludden, who also posed for a magazine shoot
last fall in Montana's Glacier National Park (above, right), has
clearly made a splash with fans. At last week's fund-raiser a
woman plunked down $800 for dinner and a kayaking lesson with
Ludden--including, of course, a peek at his bare chest.

COLOR PHOTO: JACK AFFLECK

COLOR PHOTO: TONI AXELROD

COLOR PHOTO: KURT MARKUS