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Original Issue

One for the Boys

After years of playing second fiddle to his countrywomen, K.J. Choi found the spotlight at the Masters

K. J. Choi flits around the back room of the Golden Garden, a Korean restaurant nestled in a neon-blighted strip mall 15 minutes from Augusta National. One moment he's plying his three-year-old daughter, Amanda, with bites of rice. The next he's making faces at his one-year-old son, Daniel. In between he chats with a reporter in halting English and feasts with his wife, Hyun Jung Kim, and a half-dozen friends on kimchi, beef ribs, fried fish and every vegetable imaginable. As he juggles it all, you wait for some sign of exasperation because it's Friday night of

Masters week and Choi was only one hole into his second round when thunderstorms brought an end to the day's play. It has to be a chore to sit amid this chaos with a nerve-racking, 35-hole Saturday waiting for you in the morning. (He went on to finish 33rd with a six-over-par 294.) But Choi is unaffected, belting out a thunderclap of a laugh while watching his seven-year-old son, David, sleep at the table. The reason is simple: He'd rather be here, chasing his kids, than chasing birdies on the course where his life changed a year ago.

In this familial circus he can avoid his job's most trying demand--self-promotion. "K.J. has no interest in talking about himself," says his agent, Michael Yim. "When Se Ri Pak and all the other South Korean women started winning on the LPGA tour, the public wondered why K.J. didn't win more. K.J. could've pointed out how hard it is to win on the PGA Tour, but he didn't care. He lives for his family and to play golf."

Ordinarily, a player of Choi's caliber from a small, golf-mad country like South Korea would be stalked ceaselessly by the press. But while Choi is appreciated, he has not been the idol one would imagine, because when it comes to golf, South Koreans prefer their women. They were the ones, after all, who first found success on foreign shores. Led by Pak and others, South Koreans have been a growing force on the LPGA tour for a decade. By the time Choi arrived on the scene, becoming the first Korean to earn a PGA Tour card in 1999, the national preferences had already been set.

Even when Choi quickly achieved a slew of other Korean firsts--winning a Tour event (the 2002 Compaq Classic), a European tour event (the 2003 German Masters), earning a spot on a Presidents Cup team ('03) and cracking the top 30 of the World Ranking--he earned only a measure of admiration. In fact, after a final-round 69 pushed him to a third-place finish at the '04 Masters, Choi offered a wry smile when asked where his performance would appear in the next day's newspapers in South Korea. "Where do the women play this week?" he said.

Little did he realize that his breakthrough performance had turned the tide. South Korean golf fans, perhaps grown a bit jaded by the relentless success of the 28 South Koreans on the LPGA tour, have embraced the 36-year-old Choi like never before. "It's different for him now," Yim says. "Everything's changed--except K.J."

Today Choi is simply an older version of the patient, reserved boy he was growing up on remote Wando Island, an agricultural and fishing community, a six-hour drive south of Seoul. His parents were rice farmers, and K.J. was the oldest of their three kids. An avid athlete, Choi played soccer and baseball before turning to powerlifting as a 13-year-old. Despite his stocky build, his long arms impeded his progress, leading his coach to suggest that he try golf. So at 16 Choi picked up a golf club for the first time, learning the game at the island's only golf "facility," a makeshift range that was nothing more than a field bounded by fishermen's nets.

To actually play, Choi had to endure a four-hour commute (beginning at 3 a.m.) to the closest course, on the mainland in Kwangju. He would play until nightfall--he once played 72 holes in a single day--and return home at 11 p.m. He made the trip every day he could. "I loved to play," he says, "and I knew it was the only way to improve." The hardships paid off when he earned a scholarship to a high school near Seoul, where he lived and played on the golf team until his graduation at 18.

Then Choi had to shoulder the burden that awaits all South Korean males: mandatory three-year service in the military. Choi believes this policy has stunted the maturation of generations of South Korean sportsmen. "Those years are when you develop as a golfer," he says. "Plus [in the army] you work too hard to play your sport. I missed golf very much. Sometimes I would swing my rifle like a club. They thought I was crazy." He caught a break when certain high-ranking officers got wind of his talent and arranged for a plum assignment--teaching generals to play as the base golf pro.

He had similar good fortune when he left the army in 1989 to work as an assistant pro at various clubs around Seoul. Over the next five years sympathetic members picked up his greens fees, paid for his equipment and subsidized his travel to his first Asian tour events. "Even then K.J. had a two-, a three- and a 10-year plan," Yim says. "He was lucky to not have to worry--to see what he wanted and chase after it." Choi made the most of his chances, excelling first in tournaments in South Korea and then on the Asian tour before moving to the more lucrative Japanese tour in 1998.

From the start, though, the long-term goal was a move to the PGA Tour and the U.S. It took a while, but in 1999 he finally qualified. To help with the transition to a place where he didn't speak the language and knew almost no one, he brought his family with him. His extended support team traveled with him full time until two years ago, when David began school in The Woodlands, Texas, a Houston suburb chosen for its large Korean population and its proximity to both coasts.

As he settled into life in the U.S., Choi also made himself comfortable on Tour. His game was well-suited to the task. A solid ball striker, he hits it incredibly straight and doesn't hold back. His caddie, Andy Prodger, says Choi "goes at the pin on every shot--every shot. I've never seen someone do that before." Choi's steely demeanor and aggressive play suggest icy veins, but he fights his nerves from time to time. Says Prodger, "If a playing partner has hit a nice shot, [K.J. will] make a face and say, 'Nervous now.' Then he'll hit it even better."

That ability to face down his nerves and go at flags helped him win twice in 2002, at the Compaq (now Zurich) Classic of New Orleans and then at the Tampa Bay Classic (now the Chrysler Championship). Last season he didn't have a win, but he made the cut in 19 of his 24 starts, had seven top 10 finishes and earned more than $2 million for the second time in three years.

Now Choi's moving on to the next stage of his plan: becoming an elite player. The first step has been reining in his schedule and changing his off-course regimen. Until last year he played in an average of almost 40 tournaments a year worldwide. His trainer, David Darbyshire, felt Choi was wearing out, so the two worked to increase Choi's flexibility and strength. Choi also lowered his daily intake of high-carb Korean favorites, losing 15 pounds. (He's down to 190.) This year he'll play 32 times. "After all he's no kid anymore," says Yim.

These days, Choi chases them. So last Friday, with Amanda balking at his attempts to feed her, K.J. whisked her outside to enjoy the Georgia sunset. His manager, E.J. Kim, followed with Daniel. (David continued to sleep.) Finally, sated by the Golden Garden fare, Choi said good night and retired with his brood to the family's rental house. There he hunkered down for the night in the company of his first love and dreamed of his second.


Last year K.J. Choi, 36, emerged as one of the world's top golfers after finishing third at the Masters and becoming one of only 11 players to make the cut in all four majors. But last November, Choi's first love was evident as he spent time with his family, celebrating the first birthday of his youngest child, Daniel.


Robert Beck


Choi honed his game as a teen, commuting four hours each way to play.




Daniel wears traditional garb for his first birthday, an important one in South Korean culture.




K.J. (with Amanda), wife Hyung Jung Kim (holding Daniel) and older son David blow out the first candle.




Before the festivities begin, K.J. helps unwrap and set out some of the food for the partygoers.




Daniel chooses from three clubs: The one he picks--the driver--is fated to be his strong suit.




As the Chois greet family and K.J.'s business associates, the kids are the center of attention.




After the family gig, K.J. leads an all-male karaoke outing and croons Sweet Caroline.




Choi bowed after holing out for eagle at the 11th during last year's final round, as he shot a 69 to finish third.



Choi's first-born child, David, and daughter, Amanda, tended the stick for Dad during a Wednesday practice round.