Since starting Arnold Palmer Enterprises with late IMG founder Mark McCormackin 1960, Palmer's name has been attached to, among other things, batteries,cigarettes, insurance, home furnishings, a lemonade-iced-tea drink, officesupplies, rental cars, tires and watches. He has a thriving golf course designbusiness and a car dealership in his hometown, Latrobe, Pa. Endorsementsinclude Rolex, Pennzoil and Callaway Golf.
Great White Shark Enterprises, Norman's multinational corporation, dabbles ineverything from fine wine to turfgrass, raking in some $300 million annually.The Shark, who is also involved in course design, real estate, apparel, beefproduction, event management and sports marketing, is said to be worth about$200 million. Less than 7% of that is what he earned on the PGA Tour.
With more than 290 golf courses in 28 countries, and another 52 under way, he'sthe world's top course designer. Last year Nicklaus Investments and NicklausDesign partnered with an investment firm to begin building golf coursecommunities. His PGA Tour event (the Memorial) and endorsement deals (RoyalBank of Scotland, Rolex) keep him visible, helping his apparel and golf clubbusinesses.
The Gary Player Golf and Safari Experience is just one of the Black Knight'svast array of businesses. On the eight-day trip in South Africa, guests canphotograph exotic animals, ride horseback at Player's stud farm in Colesberg,taste wines that he helped to produce and golf on two of his signature courses.His foundation operates a primary school for nearly 500 underprivilegedchildren on his estate near Johannesburg.
Peter Jacobsen Productions is a one-stop shop for managing golf tournaments,handling marketing, finance, sales and operations. The company has producedmore than 250 events, including the Jeld-Wen Tradition in Oregon for theChampions tour and the CVS/pharmacy Charity Classic in Rhode Island. Jacobsenalso has a course design business with his swing coach, Jim Hardy.
Off-course incomeincludes estimates of money earned from endorsements, appearances and allbusinesses that capitalize on a golfer's name but not investment income.
CLOCKWISE FROM TOP RIGHT: MATTHEW EMMONS/US PRESSWIRE; HUNTER MARTIN/WIREIMAGE.COM (2); WIREIMAGE.COM; DAVID WALBERG; GREAT WHITE SHARK ENTERPRISES