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New Jersey went out on a limb—and way out of character—to sign scoring sensation Ilya Kovalchuk, betting its season and its future on number 17

For Ilya Kovalchuk, it was the perfect contract. When Devils president Lou Lamoriello made the star forward a $102 million offer last summer, the first thing that caught the 27-year-old Kovalchuk's eye was the length of the deal: 17 years. To many in the league, that was a laughable number, one that would have kept Kovalchuk playing in New Jersey until he was 44. But Kovalchuk, who has scored a league-best 341 goals since entering the NHL in 2001, didn't find the duration of the contract funny—he had been seeking a long-term deal. Instead he thought it was fate. "That number," he says, "means a lot to me."

Kovalchuk proudly wears the number 17 on his sweater, primarily as an homage to his father's favorite player, Valeri Kharlamov, another left wing and an icon of Soviet hockey who died in a car accident in 1981 at age 33. In Russia, Kharlamov's number has the same cultural gravitas that 99 carries in Canada. But its significance to Kovalchuk runs deeper than that. His first two children with his wife, Nicole, were born on Oct. 1 and Feb. 7, respectively. And his life changed forever four years ago with the death of his father, Valeri, the man who shaped him as a hockey player, on July 17. "It's with me everywhere," Kovalchuk says of his number.

Lamoriello didn't know how much the number meant to Kovalchuk. Neither did the NHL. Hours after Kovalchuk signed the contract on July 19, the league voided the agreement on grounds that it circumvented the salary cap by artificially lowering Kovalchuk's yearly cap hit with "throwaway years" at the end. (The deal would have paid Kovalchuk almost 97% of the $102 million in the first 11 years of the contract.) The dispute dragged on for three weeks. An arbitrator upheld the league's decision on Aug. 9, and 19 days later Kovalchuk signed a 15-year, $100 million contract with New Jersey that increased his cap number from $6 million (under the voided deal) to $6.67 million. As a result of the ordeal the players' association agreed to new, stricter regulations governing front-loaded long-term contracts.

It was unheard of for the Devils—one of the NHL's most conservative franchises under the hypercontrolling Lamoriello—to expend so much money and effort on one player. Then again, it had been out of character for the team to trade for Kovalchuk last February. The conventional wisdom around the league (and even inside New Jersey's dressing room) held that Kovalchuk, who was due to be paid about $2.5 million for his two-month stint in the Garden State, was just a high-priced rental. He was, after all, a one-way forward on a tight-checking club committed to defense, a pure scorer with a grand total of four playoff games to his credit. But there was something that Lamoriello liked about Kovalchuk, something the G.M. would go to great lengths to keep.

In theory, the addition of a sniper who averages 42.3 goals per season will fortify an offense that rarely lights up opposing nets. For years the Devils have skated by with middling attacks, playing sound defense and trusting in their nonpareil goaltender, Martin Brodeur. On the eve of the 2010--11 season, the club had allowed only 1,716 goals over the last 10 years, by far the fewest in the league. But the 38-year-old Brodeur is nearing the end of his Hall of Fame career, and postlockout rules changes have all but eliminated the neutral zone trap that New Jersey used to win three Stanley Cups between 1995 and 2003. The team is at a crossroads. The addition of Kovalchuk, a creative playmaker, was not just an attempt to address a nagging deficiency; it was also the Devils' crack at joining the rest of the NHL in the 21st century—a bold move to bring to New Jersey the kind of young offensive talent that fans in Pittsburgh and Washington take for granted.

But in practice the deal has been a disaster. Kovalchuk's contract and its repercussions have mired the Devils in salary-cap woes and chemistry issues. The team that finished atop the Atlantic Division four times in the last five years now sits in the conference cellar (4-10-1). "I don't think anybody expected us to be behind the eight ball early on," says Brodeur. "When we played against teams that had a lot of firepower all those years, we just sat back and waited for them to get impatient, and that's exactly what [they're doing to us] now. It's like the total reverse."

The result is a club in disarray, with almost too many recent breakdowns to count. After the Devils took a 1--0 lead early in the second period against Boston on Oct. 16, the Bruins poured in four unanswered goals in less than 15 minutes. Eleven days later, in San Jose, the Sharks' top line scored every goal in a 5--2 victory. "It was like they were playing against kids," Brodeur told reporters after the game.

Kovalchuk started slowly, in part because coach John MacLean installed him out of position, on the right wing alongside top-line center Travis Zajac and left wing Zach Parise. Kovalchuk scored just three goals in the first 14 games and checked in at --6. He was moved back to left wing on the second line with center Jason Arnott and winger Patrik Elias on Oct. 24 but returned to the first line a week later after Parise was lost for three months with a torn meniscus in his right knee. In Kovalchuk's first game on the left, alongside Zajac, he had two assists in a 5--3 victory over the Blackhawks.

The struggles have reinforced the notion that Kovalchuk is not a team player, that he is only concerned with looking out for No. 1—or, rather, 17. And his costly contract has made him an easy target for criticism in the media and resentment in the dressing room. When he was a healthy scratch—reportedly for having been late to a team meeting—at a home game against the Sabres on Oct. 23, the club's detractors noted that the Devils had wasted $81,300 on the bench, throwing away money that the club could barely afford to spend in the first place. He's become the gift that keeps on taking.

But those who know Kovalchuk best say the image of him as a me-first superstar is unfounded. "People ask me all the time if he's a selfish player, and I say, 'Absolutely not,' " says Thrashers president Don Waddell, who made Kovalchuk the first Russian to be taken as the top pick in the NHL draft, in 2001. "He just wants to do what he can to help the team win, and in his mind, a lot of the time, he's got to be the guy to score the goals."

The image is seared into the minds of many Canadians who were watching the 2001 world junior championships in Moscow: a young Russian whirring down upon the empty Team Canada net, thrusting his right fist high into the air twice before scoring to seal a 3--1 victory for his country. The match was relatively meaningless, an early round-robin meeting, but Kovalchuk has yet to live down that hotdogging gesture.

"A lot of people thought maybe he was showboating," says Waddell, "but I've got to be honest with you: Once you sit with him and talk to him, [you realize] his passion for winning is much greater than people would expect it to be.... I don't think it was showboating as much as being very, very pleased to beat a very, very good Canada team."

Kovalchuk is not the same player or same person he was when he broke into the NHL less than a year after his notorious empty-netter. He still plays with emotion, he says, but there is a maturity to him now. A father of three, he's quick to note that he is not a kid anymore. "[My father] was the leader of my family," he says. "He would take care of everybody. [When he died], that's when I really had a different look on everything."

Valeri Kovalchuk was a basketball player in the Soviet Union, but his heart was in hockey. He owned a little sporting-goods store in Tver, a small city some 90 miles northwest of Moscow, and instilled in his children a strong work ethic. Ilya's sister, Arina, is a lawyer. Valeri would show Ilya old videos of the 1972 Summit Series between the Soviet Union and Canada and encourage him to practice. He helped the boy hone the thunder-and-lightning wrist shot that former Devils assistant coach Mario Tremblay says is like Canadiens legend Yvan Cournoyer's—"except even better."

When Valeri died in 2006, Ilya embraced the role of the head of his family—not just for his wife and newborn daughter but also for his mother and sister. "He's a very, very caring individual," says former Atlanta coach Bob Hartley. When the Thrashers' tailor would come to fit players for custom suits, Kovalchuk would remind him not to forget the trainers—billed to number 17. He'd offer rookies or call-ups the keys to his extra car to use while they were in Atlanta, and he took great pleasure in bestowing gifts on his friends, from good meals to flight vouchers he earned as part of a sponsorship agreement.

"He's a great guy," says Penguins winger and Russian national team linemate Evgeni Malkin. "If you need help, every time [he will] help.... And Russia loves him."

Why wouldn't it? When the national team calls, Kovalchuk always answers—and on the first ring. He was the first Russian star to agree to play in the world championships last spring, even though he had just finished a grueling season that included the Vancouver Olympics. Kovalchuk has captained back-to-back world championship teams, scoring the gold-medal-winning goal in overtime in 2008 and being named tournament MVP in 2009.

He burns to leave a similar legacy in the NHL. His next goal is to win a Stanley Cup. That's why he signed with New Jersey, where the model trophies in the dressing room are a reminder that this team knows how to win it all and where Kovalchuk can shed the disappointments of the past—Atlanta played in only four postseason games during his 10 years there, and lost them all—and prove his worth. When he arrived last February, he made a point of telling the press that he was +1 for the season.

Still, says Tremblay, Kovalchuk continues to struggle with the same problem he had with the Thrashers: "When things are not going well for the team, he has a tendency to do everything by himself." That isn't necessary in New Jersey, a much stronger all-around team, but "it takes time to change," Tremblay says. "I think Kovy is an intelligent person, and he's going to get that."

His teammates are working on it, too. "It was tough last [spring], getting him acclimated," says Parise. "You don't really [do much practicing] at that time of year. You throw him in, and there's just such high expectations. And in certain areas we were probably trying to force it to him."

While Kovalchuk's healthy scratch last month was a red flag, it's telling that most of the ensuing speculation centered on whether MacLean, who is in his first season on the bench, was in danger of losing his job. The coach, after all, isn't the one with 14 years left on his contract. The Devils have no choice but to accommodate Kovalchuk. "He is a team player, and he will go through some growing pains getting used to how we play," says Lamoriello. "But he is receptive, and he's working at everything that's been asked of him."

In spending so much capital to keep Kovalchuk, Lamoriello has gone against everything he has stood for in his 23 years at the head of the Devils' front office—which has led to speculation that owner Jeff Vanderbeek was behind the move. Beset by injuries and hard up against the salary cap, New Jersey dressed only 17 (there's that number again) players for a 3--1 loss to the Penguins.

Strong down the middle is a time-tested NHL formula, so why break the bank on a left wing when a center would have made more sense? Lamoriello, who has not had a first-round pick higher than 17th (and again) since 2003, says he signed Kovalchuk with an eye to the future. "New Jersey is no different from any other organization," he says. "It is an investment. This franchise has not had the opportunity to draft a player of that caliber."

Tremblay also has no doubt about Kovalchuk. "Mark my words, he's going to help the team bring the Cup back to Jersey," he says.

So just how long will it take? The Devils aren't anywhere close to being a playoff team. For the time being, at least, the rest of the hockey world is left to wonder.

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Photograph by SIMON BRUTY

THE PLACE TO BE Despite his slow start, Kovalchuk is thrilled to have landed in New Jersey, where he believes he can finally win a Stanley Cup.



HUMAN TARGET The defense-first Devils wanted Kovalchuk to juice their attack, but playing more aggressively has so far left Brodeur (30, opposite) badly exposed.



STUCK IN NEUTRAL Kovalchuk has yet to boost the offense—through Sunday the Devils had scored an NHL-worst 25 goals.