The Maple Leafs' cure for 48 years of suffering? They built a front office full of NHL royalty and made coach Mike Babcock the most important (and one of the priciest) free-agent signing of the off-season. He might deliver a Cup, but his players should know: This is going to hurt
THREE DECADES before he was hired to raise the dead in Toronto, at a salary of $120,192 a week, Mike Babcock worked summers on the killing floor of Intercontinental Packers in Saskatoon for 12 bucks an hour. He was never an actual cow knocker; the worker beside him killed the animals. Babcock was the noses-hooves-horns man. Seven weeks ago, in a 46th-floor hotel lounge a few blocks west of the Air Canada Centre, he jumped to his feet to pantomime the process. "The nail goes into the brain—boom!—the guy shackles it, hangs it up," Babcock said. "Bull gets whacked, then it comes to you, and you're skinning the nose, hooves and horn before it goes to the next guy. Blood's squirting all over." He reclaimed his chair. "Also worked on the pig pack. They're already slaughtered and cooled off, and they come to you, almost frozen, and you trim the excess. Jowl mountain."
There is Summer Mike and Winter Mike, his wife, Rene, likes to say, but his passion does not change like the seasons. Words tumble out, elbows up, jostling. One Babcock staple is "fantastic," and here he taps the brakes, drawing out the first syllable with a flat a. Another is "hard," and he hits the r like a cartoon pirate. During an expansive answer he might refer to himself in the third person, the way Elmo does on Sesame Street, but there is no scrollwork in his man's-man speech. Babcock went shirtless under his slaughterhouse slicker. In that Toronto hotel, gazing out on tacking sailboats on Lake Ontario, he wore a blue-and-white Maple Leafs golf shirt.
From abattoir to the Leafs ... the jokes just write themselves.
In the carnivorous NHL, the Maple Leafs have been offal. Toronto has made the playoffs just once since the 2004--05 lockout—in '13 it blew a 4--1 third-period lead and lost Game 7 to Boston in overtime—and is a 100-to-1 shot to win the 2016 Stanley Cup, according to the Westgate Superbook. After Randy Carlyle was fired last January, the team took a knee under interim coach Peter Horachek, finishing 9-28-5. Sixty-eight points was the franchise's lowest total in a nonlockout season in almost two decades.
But the shabby performance of the thick-wallet organization, the only hockey team listed among Forbes's 50 most valuable sports franchises, is better filtered through the membrane of history. Toronto has won 13 Cups, second only to Montreal's 24, but none since 1967, nine months after color television was introduced in Canada. Since the '67 expansion, Toronto players have won a major regular-season award—Hart, Art Ross, Norris, Vezina, Rocket Richard, Selke, Calder—just once. Despite employing men of hockey pedigree—president Ken Dryden (six Stanley Cups), general manager Brian Burke (2007 Cup), and coaches Pat Quinn ('02 Olympic gold medal), Ron Wilson ('96 World Cup) and Carlyle ('07 Cup)—no one has found a cure for what Burke calls blue-and-white disease, the complacency that infects some players in the nexus of the sport. Toronto is home to NHL hockey operations, television networks that are financial struts for the league (Sportsnet is entering the second year of its 12-year, CA$5.2 billion contract) and 566 youth teams in the Greater Toronto Hockey League, but the heritage franchise has been a punching bag when it hasn't been a punch line.
"To me, this challenge is the Everest of hockey," Maple Leafs president Brendan Shanahan says. "There are certain people, certain personalities, that want Everest.... I think Mike is built for Toronto. You need to have that skin, you need to have that chin."
Theoretically, this is the perfect marriage. After last season Babcock was a free agent with a gilt-edged résumé—10 straight playoff appearances with Detroit, a Stanley Cup (in 2008 with the Red Wings), two losses in seven-game finals ('03 with Anaheim, '09 with Detroit) and Olympic gold with Team Canada in '10 and '14. Toronto was seeking a credible coach. After turning down a five-year, $20 million extension from Detroit and an offer by potential-rich Buffalo that essentially mirrored the one from Toronto, he cashed the golden ticket—$50 million over eight years. Six-point-two-five average. First-line money, and more than double the salary of Joel Quenneville, whose Blackhawks have won three Cups in six years. Says Red Wings GM Ken Holland, "Babs won the lottery."
WHY TORONTO? Consider a theory. You know how the NHL suspends a player for one game in the playoffs for an offense that would have cost him two during the year because of the postseason's relative importance? Well, there's also Stanley Cup math. One Cup in Toronto would be exponentially greater than two or three elsewhere (e.g., 1994 New York Rangers; 54-year drought). So an ambitious coach in Toronto gets a two-for-one deal: Win a Cup, get a statue. "I couldn't see leaving Detroit for someplace other than an Original Six team, but I wanted to try something new," Babcock says. "The hockey market, let's be honest, it's been a coach's graveyard. Why would I be naive enough to think I could be different? I guess I just am. [We have to] be patient. Get good things going. Not deviate from the plan. Set ourselves up for a 10-year run. It's probably going to take us three years to get that run set up." When Babcock was introduced on May 20 in a press conference televised across Canada, he memorably cautioned, "If you think there's no pain coming ... there's pain coming."
Now there's a slogan. If coaching doesn't work out, Babcock could try the marketing department—although presumably Toronto is as stacked there as it is everywhere else off the ice. The Maple Leafs list 48 hockey operations people on their organizational chart, 32 more than Florida. They employ a skating development consultant and a director of sports science and performance. Toronto has four algorithm all-stars dedicated to analytics. (The Leafs circa 1950, per owner Conn Smythe: "If you can't beat 'em in the alley, you can't beat 'em on the ice." The Leafs circa 2015, per statistically inclined assistant GM Kyle Dubas: We'll decimal point you to death.) In July they shipped Phil Kessel, who averaged 30 goals in six seasons with the Leafs, to Pittsburgh (sidebar, right), but last month they traded for the swift Michael Grabner, a premier penalty killer who once scored 34 goals in a season. They also hired a special assignment coach, Jacques Lemaire, who will, Babcock says, "coach the coaches." Displaying his bedrock self-belief, Babcock asked for Lemaire on his '10 Team Canada staff; no insecure coach surrounds himself with a hockey brain as fertile as his own. Lemaire, a Hall of Fame center with the '70s Montreal dynasty, coached a Cup winner in '95 for the man who is now the Maple Leafs' GM, a sign of the apocalypse in itself.
That's right, Lou Lamoriello is in Toronto. Hell has frozen over.
For 28 years Lamoriello was not merely New Jersey's GM. He was the Devils in the way Paul Brown was the original Cleveland Browns. Like Mario or Gordie or Rocket, Lou is a one-name hockey guy. After winning three Cups in New Jersey, he ceded the GM job to Ray Shero in May and seemed ready to settle in as Devil-for-life and president of the NHL's equivalent of the witness-protection program. "The Toronto Maple Leafs are such a departure from the New Jersey Devils," Shanahan says, "that people would think this was the last place for Lou." Within 10 weeks, Lamoriello says, he went from "intrigued" to "excited" to filing immigration papers. The hiring was managed without a whisper of industry gossip, a coup so stealthy that it looked like something Lou would do. Lamoriello, who turns 73 this month, has a three-year contract. For the first time in his NHL life, his boss is someone other than an owner.
There are two probable endings to this meeting of high hockey foreheads.
1) Led by the conspicuously clever Shanahan, the Leafs draft wisely, develop patiently and trade judiciously. With a GM who provides organizational discipline and a driven coach who teaches and hectors players to new heights, Toronto parades the Cup down Yonge Street. Or: 2) Led by an inexperienced president in Shanahan, Lamoriello, who has no hammer in dealing with a stubborn coach, continues his pedestrian post--2004--05 performance, which included poor signings such as defenseman Vladimir Malakhov, in 2005, and a cap-circumventing 17-year deal with Ilya Kovalchuk that cost the Devils a draft pick and a $1.5 million fine. Babcock, whose Wings won just three playoff series since 2009, finds structure does not equate to victories, and he leaves Toronto early as players chafe at his bristling style. While the strong personalities running the Leafs may be on the same page, the situation devolves and Toronto becomes, regrettably, a Tower of Babs.
"You want people to tell you things that other people won't," Lamoriello says. "I want Brendan to question me. I want Mike to question me. But they're going to want me to question them, too. Internally. The key will be all of us telling each other what we sometimes don't want to hear."
"Sure, it could work there," Holland says. "For me, it's all about relationships."
AT A coaching clinic in Regina in June, Babcock offered counsel that had nothing to do with forecheck schemes or breakouts. "These kids you're coaching," he said, "one of them is going to be your doctor, one is going to be your lawyer, and one is going to be your boss. Make sure you treat 'em good." Indeed.
The Maple Leafs' president was one of those kids grown up. When Babcock arrived in Detroit in 2005, Shanahan was months from turning 37. The future Hall of Fame winger had not scored 40 goals since 1999--2000. In his one season with Babcock, he got 40. Babcock prodded him to return to what Shanahan calls "snotty areas," back to his roots as a crease crasher rather than a shooter—speaking truth to power forward, as it were. The coach was constantly in Shanahan's ear, almost literally. As part of his pregame routine, Shanahan would stand in a particular spot in the hallway as Wings teammates exited the dressing room for the ice. Babcock would leave his office and plant himself inches to Shanahan's left. As Shanahan stared straight ahead, Babcock would yammer, "Need you tonight, big guy" and "Be movin' those feet." This was Babcock as Jiminy Cricket, Shanahan's exasperating hockey conscience. "At one point I said to him," Shanahan recalls, " 'I've been standing in this spot for nine seasons. Are you going to make me move?'"
After scoring his 600th career goal in his Rangers debut against Washington in October 2006—Shanahan was tripped as he drove to the net, clambered to his skates and tapped one in from the goalmouth—he signed the stick and shipped it to Babcock, a token of appreciation for resurrecting his game. Shanahan recalls autographing only one other item for an opposing coach or GM. After his 1,000th NHL game, for the Wings in New Jersey in 2001, he signed his jersey to Lamoriello: "I played my first game here and my 1,000th. I have you to thank for that."
Lamoriello was the man who told Shanahan he could play—he picked Shanahan second overall in 1987 in his first draft with the Devils. And after a curtain-call season in New Jersey, in 2008--09, Lamoriello was the one who told him he couldn't.
Now Shanahan makes the calls. If hockey is complex, it is less complicated than evolving personal relationships. If they had 10 conversations before Lamoriello's hiring, Shanahan asked in all 10, "Would you be comfortable reporting to me?"
"I think it comes down to Lou respecting my position, whether he thought of me as that kid he drafted or not," Shanahan says. "I think I got Lou's attention when I chose to go work [in the league's Department of Player Safety] after I retired. I put on a tie, rode the subway, went to meetings, sat in a cubicle." In the NHL offices any last vestige of the 18-year-old boy from Mimico, Ont., disappeared. "I spent three years calling [Rangers president Glen] Sather and Lou Lamoriello and telling them their players were suspended in the playoffs," Shanahan says. "I got my big-boy pants."
On Sept. 10, as Shanahan addressed a fan forum in Toronto alongside his coach and GM, the big-boy pants were jeans, no socks. Lamoriello was in a dark suit and a crisp white shirt, no tie. Casual Thursday. In New Jersey, he had no tolerance for grungy two-day beards. And Maple Leafs players, though unwilling to divulge Lou's rules, reported to training camp looking as if they all walked out of a Gillette commercial. Metaphorically at least, there are no third uniforms in Lamoriello's world. "Lou's like an Ansel Adams photograph—black and white," says an admiring Burke, the ex-Leafs and current Flames president who played forward for Lamoriello at Providence College in the 1970s.
Says Ken Daneyko, who spent his entire 20-year career on New Jersey's blue line, "Lou's a perfect fit for Toronto. This is an organization that hasn't had structure or discipline. They didn't know how to win three in a row without losing the next five."
Lamoriello had 11 coaches in his last 15 seasons in New Jersey. He will not be able to play that card with the bulletproof Babcock, whom he knows well because "you have to know as much as you can without others knowing what you know." Lamoriello has tracked him since Babcock's success as a coach in junior hockey. He watched as the Devils beat Babcock's Ducks in the 2003 Cup finals. They would chat at the draft. He quizzed Lemaire about Babcock after the '10 Olympics. "He's someone I would have hired," Lamoriello says. "Because he was hired before me, should I feel that's wrong?"
THIS WAS not the plan. Coaching? Nah, he was going to wear corduroy jackets with leather elbow patches and teach at McGill. Babcock didn't even become a coach until he returned from a hockey lark as a player-coach in England, and his mother, Gail, wondered aloud if her 24-year-old son was ready to ditch his beer-commercial lifestyle. His brother-in-law told him Red Deer College, in Alberta, was looking for a coach. Babcock applied, changed into his suit in the parking lot and aced the interview. The other reason Babcock drove to Red Deer in 1988: It was only 90 minutes from the Calgary Stampede, the biggest summer bash in Canada.
The party ended ages ago. Now Winter Mike pushes. Harrrd. After Tampa Bay eliminated the Red Wings last spring, Babcock accompanied Holland to Grand Rapids to watch their AHL affiliate in the Calder Cup playoffs. During the drive Babcock, whose contract would expire in June, asked, "Is my time here up?" The GM told him he had absolutely not worn out his welcome, eventually adding a fifth year to Detroit's standing offer. The Red Wings were prepared to make Babcock hockey's richest coach, even if it had NHL-ready coach Jeff Blashill, now Babcock's successor, in Grand Rapids. But Detroit was not going to pay more than $4 million per year.
Playing for Babcock takes a toll; this coach accepts only exact change. "It was time. I think Mike felt that, and [the players] felt that," Red Wings captain Henrik Zetterberg says. "The way he locked on things. The criticism. Hockey was 24/7 for him, and he demanded that of his players." Zetterberg volunteers that he never thought this in 2008, of course, when Babcock was coaching Detroit to the Cup. "He'll straighten things out in Toronto, no doubt, because he'll structure 'em up."
Babcock is a master and meticulous game-planner. If he has a flaw, it might be bench micromanagement when he overreaches for favorable matchups. "If a team didn't want [Red Wings star center] Pavel Datsyuk to start in the offensive zone, they knew what player or line to put out against us," Zetterberg says. "I thought we were good enough that teams should have been more worried about matching up with us."
If pain is coming to Toronto, so is solvable problem Nazem Kadri, a core player whose erratic performance could benefit from a double dose of Babcock and Lamoriello. (The Leafs suspended Kadri for three games for oversleeping and reporting late to a practice last March.) Mitch Marner and William Nylander, small but nifty first-rounders of the past two drafts, are in the pipeline. In Detroit, Babcock would tweak the management by saying, "Can't we get some guys with bigger jersey sizes?" At the draft last June, the Red Wings' table good-naturedly gave it back to Babcock when Toronto took the generously listed 5'11" Marner, 5'11" defenseman Travis Dermott and 5'9" Jeremy Bracco with its first three picks. That is not a lot of beef on the hoof.
Borrowing from the Stanley Cup--winning principle of the 2002 Red Wings—nine Hall of Fame players managed nicely with one puck because they all sacrificed for a greater good—the Leafs are convinced that there can never be too much of a good thing. "Nothing's foolproof here," Lamoriello says. "This is professional sports." But if the Leafs show the courage of their convictions, eventually the pain they dispense could be to other teams. Not self-inflicted.
"MIKE IS BUILT FOR TORONTO," SAYS SHANAHAN. "YOU NEED TO HAVE THAT SKIN."
SI's NHL insider PIERRE MCGUIRE ranks the top 15 head coaches in the league.
1 JOEL QUENNEVILLEBlackhawks He treats his players with respect and can motivate his stars at key times. He has the confidence to delegate to his assistants.
2 MIKE BABCOCKMaple Leafs The NHL's best coach in terms of creating structure and game planning. Tactical and wise, he is not afraid of big moments.
3 ALAIN VIGNEAULTRangers A believer in high-octane hockey, he has taught it well in New York. He is polished and capable of dealing with the scrutiny of the Big Apple.
4 CLAUDE JULIENBruins Extremely intense and a hard driver, he creates roles for players and demands they live up to those responsibilities. Tactically underrated.
5 PETER LAVIOLETTEPredators He understands how to teach offensive puck pressure and has become more player-friendly as he has matured.
6 BOB HARTLEYFlames Last year's Jack Adams winner, the onetime bully to players has grown to understand that creating a healthy environment matters.
7 TODD MCLELLANOilers He learned the ropes from the best in the business. He has a hard edge but can get through to young players. A perfect hire for Edmonton.
8 DAVE TIPPETTCoyotes Once a cerebral player, he's an even better coach because of his brains. In Arizona he always finds a way to squeeze a lot out of very little.
9 JON COOPERLightning A fantastic communicator and one of the best young coaches, he excels at keeping the message fresh and trusts the skills of his players.
10 BARRY TROTZCapitals His teams can always survive in any type of game. Honest and loyal, he demands maximum effort at all times.
11 KEN HITCHCOCKBlues A proud teacher who can communicate his message in different ways, he can be very intense during game situations.
12 DARRYL SUTTERKings Missing the playoffs last season, for just his second time in 15 years as an NHL head coach, will fuel an L.A. bounce-back in 2015--16.
13 LINDY RUFFStars He teaches team defense but really loves to turn his offensive players loose. Art Ross Trophy winner Jamie Benn is proof of that.
14 TODD RICHARDSBlue Jackets After a two-year run in Minnesota, he learned to communicate better. He won't be underrated for long.
15 BRUCE BOUDREAUDucks A true hockey junkie and rink rat, he trusts his team, especially his skilled players. All he needs now is a trip to the Stanley Cup finals.
Photograph by Jonathan Bielaski for Sports Illustrated
BRIAN B. BETTENCOURT/TORONTO STAR/GETTY IMAGES (SHANAHAN AND LAMORIELLO)
CULTURE SHAME Shanahan (above left) hired Lamoriello (right) to bring respectability back to a franchise that had become a laughingstock.
JEFF VINNICK/NHLI/GETTY IMAGES (FANS)
[See caption above]
BRUCE LADOUCEUR FOR SPORTS ILLUSTRATED
BENCHMARKER Babcock will demand structure and responsibility from a Leafs team that won just nine games in the second half of 2014--15.
BEST OF THE BEST Does Babcock join the likes of Scotty Bowman and Al Arbour on the list of the top coaches in NHL history? Find out in SI's Hockey's Greatest, out Oct. 6.