Lineup

COLLEGE BASKETBALL

22 Jarrod Uthoff

The senior forward and his fellow veterans have driven upstart Iowa high into the Top 10

By Brian Hamilton

DEPARTMENTS

4 SI Digital

6 Leading Off

14 Inbox

16 Scorecard

20 Faces in The Crowd

21 Just My Type

Dan Patrick: Steve Smith Sr. on Cam and Peyton

60 Point After

Michael Rosenberg: Calvin Johnson played on his own terms

SUPER BOWL 50

28 Panthers vs. Broncos

As exciting as it is, the Carolina offense is built on tried-and-true strategies

By Greg A. Bedard

34 Big Game, Big Commercials

The evolution of modern Super Bowl ads, from George Orwell to Ling Ling the impolitic panda

By Chris Nashawaty

42 Max McGee

His Super Bowl I performance is legendary, but he never let it define him

By Tim Layden

BOOK EXCERPT

50 YOUR BRAIN ON SPORTS

A study of quarterbacks' appearance and leadership ability gets some surprising results

By L. Jon Wertheim and Sam Sommers

SI HAS REGIONAL COVERS THIS WEEK: Face of a Franchise photo composite by SI Art Department: AP (6); Jeffrey Becker/USA Today Sports (Iowa)

PHOTO

PHOTOGRAPH BY Chris Keane For Sports Illustrated

WHERE THERE'S SMOKE ... Cam Newton is an innovative quarterback, but heading into Sunday's game, his Panthers will be taking cues from past winners—from the 1960s Packers to the '90s Broncos.

PHOTO