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JAMES HARDEN

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Flashy colors, fearless fits and famous facial hair—it's all part of the STATEMENT-MAKING SWAG we love to hate but can't get enough of

At last month's NBA Awards show, the Rockets guard made a double statement. He accepted the league's MVP award, an honor he'd been steadily climbing toward since arriving in Houston in 2012—and did so while decked out in an impossible-to-miss, beige-and-black floral belted coat with matching pants. As Harden has established himself as one of the NBA's marquee players, his style has become increasingly daring, punctuated by that signature beard, a built-in accessory that seems to go with everything.

KELLY OUBRE JR.

CONOR MCGREGOR

TRAVIS KELCE