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Original Issue

PLAYING THE FIELD

AS MORE and more NFL teams move into sleek new homes, owners can justify the expense—and especially those taxpayer handouts—by promising to host more than just football. "We will be the busiest stadium in the country from Day One," Michael Drake, then the chief revenue officer at the Falcons' parent company, said of Mercedes-Benz Stadium before it opened in 2017.

Last year, according to data from SeatGeek, Atlanta's sports palace hosted nearly one public event per week. But are there enough events—sports and otherwise—to go around? The NFL's other three newest stadiums, all built in the last decade, weren't as busy as Mercedes-Benz in 2018.

[The following text appears within 4 diagrams. Please see hardcopy or PDF for actual diagrams.]

MERCEDES-BENZ STADIUM (FALCONS)

COST: $1.5 BILLION

NCAAF

6

MONSTER JAM

2

NFL

10

INTL. SOCCER

7

MLS

23

SUPERCROSS

2

TOTAL EVENTS

50

METLIFE STADIUM (GIANTS/JETS)

COST: $1.6 BILLION

NFL

20

CONCERTS

10

INTL. SOCCER

4

MONSTER JAM

1

TOTAL EVENTS

35

LEVI'S STADIUM (49ERS)

COST: $1.3 BILLION

NCAAF

3

CONCERTS

3

NFL

10

INTL. SOCCER

3

MONSTER JAM

1

TOTAL EVENTS

20

U.S. BANK STADIUM (VIKINGS)

COST: $1.1 BILLION

INTL. SOCCER

1

MONSTER JAM

1

X GAMES

4

NFL

12

NCAA BASEBALL

13

CONCERTS

5

SUPERCROSS

1

NCAA BASKETBALL

2

TOTAL EVENTS

39