1970s
"Mean" Joe Greene and the Steelers dominated the NFL in the 1970s, winning three Super Bowls and appearing on 15 SPORTS ILLUSTRATED covers.
Other notable cover athletes during that span: Bobby Orr, Mark Spitz, Kareem Abdul-Jabbar and Pelé.
SPORTS ILLUSTRATED made several notable hires during the '70s, including Paul Zimmerman, William Nack, Ron Fimrite and Peter Gammons.